Jack Niven, with his adventurous spirit, pioneered winegrape planting through Paragon Vineyard in the Edna Valley over forty years ago. His descendants have carried that same spirit forward by bringing in varietals that are unique, racy, and intriguing.
Being their riskiest venture yet, Zocker (the German word for gambler), has captured the essence of being unconventional. Grüner Veltliner is very rare domestically, but is truly one of the most food-friendly wines in the world. Though Riesling is not as rare, Zocker takes a unique approach to developing a new style. Both these wines bring an exciting and progressive approach to winemaking and wine drinking.
The risk paid off, as Zocker has been highly praised and recognized in wine competitions all around the world. We invite you to try this unique wine, it’s worth the gamble!
“The Niven Family, pioneers of the Edna Valley, have been here since day one—living, breathing and farming their historic Paragon Vineyard since 1973.”
Jack Niven came to San Luis Obispo in the early 1970s with the vision to plant a vineyard in what was then a valley of dairy farms and dry farmed garbanzo beans. After working with the top viticulture professors from UC Davis and Fresno State, he determined the perfect location and planted the Paragon Vineyard in 1973. Home to the oldest continually producing Chardonnay vines in the region, the Niven family has owned and farmed this vineyard for more than 40 years. Jack later went on to petition to establish Edna Valley as an official American Viticultural Area (AVA) in 1982.
The second and third generations of the Niven family have since continued his legacy. Today their portfolio focuses on exploring the endless potential and diversity in their historic Paragon Vineyard.
The Historic Independence Schoolhouse, built as a one-room schoolhouse in 1909 for the local farming community, has since been updated and now houses the tasting room where Zocker is poured along with its sister wineries from the Niven Family.
The Niven Family pioneered the Edna Valley with the planting of their historic Paragon Vineyard back in 1973.
At the foot of our Paragon Vineyard lies Islay Hill, the last extinct volcano in a string known as the “Seven Sisters” stretching from Morro Bay to our estate.
Our entire estate is SIP Certified Sustainable. We are proud to say that we have farmed in a sustainable fashion since the beginning.
The Niven Family is joined by a supremely talented team to help us produce our diverse library of wines. From the vine to the bottle, everyone works together as one and we’d love for you to get to know the leaders of our team.
Rob has worked for us for 19 years starting as our Tank Room Manager working up to be the Assistant winemaker, then Winemaker, and now Director of Winemaking. This year will bring his 20th vintage of working with fruit from our estate Paragon Vineyard. You name it, he has seen it with each vintage furthering his knowledge of the nuances of the Edna Valley. Fruit from our Paragon Vineyard is no doubt unique and quite different from most of California’s growing regions. Rob and his team capture this in showcasing the dynamic styles of wines displayed over the numerous varietals grown on our estate. A native of the Central Coast, Rob is a graduate of Cal Poly with a Soil Science Degree. After first understanding the science side of wine, Rob was inspired to get his hands dirty and ventured into the in winemaking side in 1997. From there he has never looked back. When not making wine he enjoys surfing, traveling with his family, and coaching his children’s sports teams.
Scott Williams has been farming the Niven Family’s Paragon Vineyard for over a decade. He is a cool climate expert who knows the Edna Valley like the back of his hand. Ask him what the average rainfall or highest temperature day was back in 2006 and he’ll probably know the answer. Working outside is a perfect fit for this avid outdoorsman–when he’s not nurturing the vines that produce grapes for our unconventional Zocker wines, you might find him mountain biking on one of SLO’s many trails, training for a rock climbing trip up El Capitan, or at the beach surfing.